The competition is tough when it comes to vacation rentals. With more and more unique homes hitting the market, it can be tough to stand out from the rest. Whether your new to renting or have been doing it for a while, it’s beneficial to take a look at your marketing strategy and make sure you are keeping up with the compeition. Below, we’ve included some tips to include in your marketing plan and help boost your guest bookings.
Themes are helpful but don’t overdo it
There are both pros and cons when it comes to themes for vacation rentals. When picking out your property’s theme, remember why people are visiting. Architectural Digest points out that if your home is on the beach, people look for a nod to this theme. However, it shouldn’t overwhelm them. Remember, if guests are on vacation, they want a break from the ordinary and everyday, but they also want to be comfortable and at home.
Sustainability sells when it comes to vacation rentals
More and more guests are considering sustainability and the environment when selecting a home for their trip, and according to Vrbo, “59% of travelers are willing to increase spending to make a trip more sustainable.” If you aren’t sure where to start, the good news is you can start small. Breezeway has a quick and easy list of ways you can start to make your property more sustainable so you can start marketing to your guests.
Increase bookings by cleaning up your listing
This tip will not only help you get more bookings but will also save you time. Travelers are more concerned with cleanliness and safety than ever before. According to Vrbo, adding cleaning practices to your listing relieves headaches for you and the guest. Guests can see their concerns and questions addressed in the listing, and this shows them you are serious about ensuring they have the best experience possible.
Get active on social media
TikTok, Facebook, and Instagram are all becoming more prevalent when it comes to marketing vacation rentals. From paid targeted ads to photo marketing, these platforms will allow you to connect and engage with guests as well as help you build your brand.
Don’t be afraid to try something new
Don’t be afraid to try something different, whether it’s a bold color choice for a wall, unique lighting, or playing around with textures. Your property and its uniqueness are an opportunity for your guests to live out their design dreams, according to Architectural Digest. And while many hosts go to the traditional design themes depending on their location, going in a more unconventional route can help create an experience all its own. Picking up on colors and patterns in the nature surrounding your home and incorporating them within can create a different and more subtle connection for your guests.
Give your listing a boost with a personalized web address
If you list your home through Airbnb or another platform, make sure you are using a personalized web address to help guests find you and make your home stand out. Using your unique web address to embody the character of your home is a great way to catch the eye of potential guests. Explore the different aspects of your property and what makes it special, and go from there when selecting a unique web address. Airbnb has a list of suggestions to help you select the perfect personalized web address and how to set it up on your lists.
Looking for more vacation rental marketing ideas?
Check out Tips for successful vacation rental marketing from our friends at Rent Responsibly for more tips and resources on elevating your listing. Don’t miss out on How to earn more 5-star reviews for more ways to bring visibility to your listing.